In Magilla Gorilla, the protagonist spent his time languishing in the front display window of Mr. Peebles' pet shop, eating bananas and being a drain on the businessman's finances. Mr. Peebles marked down Magilla's price considerably, but Magilla was invariably only purchased for a short time, typically by some thieves who needed a gorilla to break into a bank or by an advertising agency looking for a mascot for their new product. The customers always ended up returning Magilla, forcing Mr. Peebles to refund their money. Magilla often ended each episode with his catchphrase, "We'll try again next week."
The only customer who was truly interested in obtaining the trouble-prone ape for good was a little girl named Ogee ("Oh Gee!"), who lamentably never had enough money (During the cartoon's theme song, "We've Got a Gorilla for Sale", Ogee would always ask hopefully, "How much is that gorilla in the window?" a twist on the old standard, "(How Much Is) That Doggie in the Window?").Genre: