" And some of the stunts seem counter-productive: demonstrating that newspapers are happy to print rubbish, as long as it's rubbish that will sell, by feeding them rubbish to print doesn't really hurt them at all - did director Chris Atkins really think that the popular press wouldn't be delighted to print the story of Amy Winehouse's hair catching fire, even if it wasn't true? Exposing it as false after the fact doesn't hurt a newspaper that already cares more about its reputation for entertainment than its reputation for truth"
