As families stock up on choc for Easter, Willie is on a mission to retrain the nation's cocoa cravings. But going head to head with the confectionary giants will be no mean feat.
"The plan is to make some chocolate bars in my chocolate factory at some sort of price that people can afford," explains Willie. That sounds simple enough but as Willie's chocolate will be using a higher percentage of cacao than regular mass produced bars, he'll have to revolutionise consumer taste buds on route.
Such a tall order means a big factory financed by money Willie doesn't have. He's planning to move to a larger unit on an industrial estate in Tiverton but as yet he has no way of paying for it. In a frank chat with his accountant, Willie explores his options. "Do I have to offer personal guarantees?" he gulps. "I'll stop sleeping."
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