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Watch Big Ideas for a Small Planet online: Episode 10 Paper or Plastic?

The United States Post Office teams up with William McDonough to develop a "cradle to cradle" policy that will reduce the USPS's environmental impact; Frederic Scheer of Cereplast creates biodegradable containers made from corn and potato starch; and the designers at Ford present a tour of the recyclable Model U, a concept car that embodies the "cradle to cradle" principle with its hydrogen fuel cell supercharged engine featuring high fuel efficiency and recyclable or biodegradable parts.

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