The documentary is based around the Evel Knievel Days event in Butte, Montana. The presenter, Richard Hammond, spends four days with former motorcycle daredevil Evel Knievel. Knievel, by now 69 years old had become very ill, requiring an oxygen tank strapped up to him constantly to aid with breathing. 48 hours before the film crew arrived, Knievel had a stroke. At several points during filming, Knievel cuts the interview short and leaves before Hammond has finished asking questions.
During the festival Knievel was meant to lead a bike parade, and invited Hammond to ride alongside him, but he was taken to hospital and was unable to lead the parade. He later showed up at the end of the day. On the last day of the festival fellow daredevil Trigger Gumms completed a jump over double what Evel jumped. The day after in the local newspaper Evel stated he was not impressed with the jump.
Hammond also conducts interviews with Knievels former bodyguard Gene Sullivan, former daredevil Debbie Lawler and his former publicist Shelly Saltman who was assaulted by Knievel in 1977, an attack which destroyed Evel's reputation and eventually caused him to declare himself bankrupt. On the final day of filming Evel asked Hammond to go and view his Tombstone which he had paid for himself.
Archive clips shown during the programme and discussed with Knievel include his jumps at Caesars Palace, Las Vegas, Snake River Canyon, Idaho and Wembley Stadium, London as well as his conversion in the Crystal Cathedral in California. Evel died four months after the show was filmed but before the programme was first broadcast
Filming took place on location in Butte, Montana from the 25 – 29 July 2007. It can be seen during the programme that Sony DVW-790WSP Digital Betacam cameras were used to provide a widescreen (16:9 aspect ratio) 576i standard definition picture.
The documentary progresses through the five filming days in sequence. Pre-arranged interviews with Knievel and other related persons are combined with archive footage, some of which is also shown to the interviewee. Around this, some coverage of the Evel Knievel Days festival is provided, and the sections are linked together by piece to camera segments by Hammond or shots of Hammond riding around Butte on a rented Harley-Davidson motorcycle with voice-over. Hammond conveyed his thoughts before and after a days filming in a video-diary style filmed in his hotel room at the Lincoln Hotel.
In an interview with Radio Times, Hammond described himself as being "fascinated, terrified and elated" to be in the company of Evel Knievel. Hammond said that during the filming, Knievel "shouted at me, the crew and the people with him constantly"[
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