Series in which economist Tim Harford applies economic principles to various situations. He looks at high street shopping - to us a just a cornucopia of consumption, but to big business it is an economic laboratory. Harford blows the lid off the strategies the retail chains use to target the unwitting customer and suggests a few strategies we can use to beat them at their own game.
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Ready to Watch Trust Me Im an Economist, Season 1, Episode 2?