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Watch The Restaurant UK online: Episode 9 Distinctive Branding

The couples have to come up with distinctive brands for their restaurants that will make them really stand out. But some of the would-be restaurateurs struggle to create a winning concept. To make matters worse, the battle is then on to promote the new brand as effectively as possible - one couple wastes all their budget printing leaflets full of errors while others hope that a live radio appearance will help pull in more customers. The couples are starting to realise just how tough it is to get enough paying customers in. Some have to take desperate measures changing their menu and concept a few hours before opening in a rash attempt to generate more business. Raymond and his three inspectors closely monitor their progress before deciding who will go into the first elimination challenge and run the risk of being put out of business.

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