MuchMusic Video Awards (or the MMVAs, as they are also known) are annual awards presented by the Canadian music video channel MuchMusic to honour the year's best music videos.
In their modern form, the awards ceremony is not held in a conventional theatre, but instead as a giant street party incorporating the CHUM-City Building, its parking lot and parts of Queen Street West. There are no hosts or announcers in the traditional awards-show fashion; instead, the MuchMusic VJs are an integral part of the festivities, introducing (and interviewing) the awards' presenters and winners throughout the show. As with many modern awards shows (such as the MTV Video Music Awards or the ESPYs), many presenters and performers may have little or no connection to the music industry or that year's nominees. (For instance, for the 2006 show, Nelly Furtado performed music from an upcoming album, and Tricia Helfer appeared in connection with her role in Canada's Next Top Model.)
For each year's MMVAs viewers are encouraged to visit the website to vote for People's Choice Awards for both an International Group and Artist as well as a Canadian Group and Artist.
Genre: Reality, Special Interest
