Tonight the women find out about the precise nature of the female sex
drive and the many factors that influence it. Dr Erick Janssen from the
Kinsey Institute in America devises a classic placebo experiment to
explore the role of the mind in influencing sex drive.
Giving all the women a necklace, Dr Janssen tells half the group that their
necklace contains pheromones, which will increase their sex drive, and the
other half that their necklace contains a substance that will decrease their
sex drive.
In reality, the necklaces are all the same and contain no active substance.
The experiment is designed to see whether the power of suggestion affects
women's sexual responses and the results are astonishing.
The programme also tests the affects of alcohol and mood on women's
sex drive and again, the results prove interesting to both the women and
scientists conducting the experiments.
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Ready to Watch The Truth about Female Desire, Season 1, Episode 3?