Karate expert and father of four Richard North is in the business of fun. His multi-million-pound company invents gifts and toys that sell all around the world, to some of the biggest toy retailers. For eight days Richard goes undercover in Cardiff and despite the massive regeneration in central Cardiff, areas on the outskirts of the city have been left behind. Richard spends his time undercover living on the Ely council estate, one of the biggest in Europe and with a reputation for drugs and crime; but finds it hard to discover a cause worthy of his money until he meets Pete and Linda Sullivan who dedicate their lives to making Ely a better place for their grandchildren to live.
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