Watch The Thirsty Traveler online: Episode 3 Korea: Soju

This is So Soju From soccer to music to food to soap operas, Korea is overtaking Japan as Asia's pop-culture capital. And riding this new wave of Korean "Kim-Chic" cool is the traditional Korean table spirit - soju. Introduced from China in the late 13th Century, soju quickly became the preferred toast of the upper classes and royalty. Unlike sake, soju is made from rice, barley and sweet potatoes along with a host of taste modifiers. But just like sake, soju is enjoying a huge spike in popularity across North America and is now one of the biggest selling spirits in the world. So what's the scoop on soju? Come along with the Thirsty Traveler as he ventures into the soul of Seoul on a fearless quest to find the answers.

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