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Watch CNBC Originals online: Episode 15 The Oprah Effect

Everyone knows her. A cultural and financial icon, Oprah Winfrey is one of the most influential women in America – maybe the world. She’s been named one of Time Magazine’s 100 most influential people. And the platform for her success is her self-titled talk show. Reaching 44 million people each week, a mention on "The Oprah Winfrey Show" can translate into big sales for the products Oprah recommends. How does a brand get on Oprah’s show? What is the impact? What brands have been successful? In this CNBC Original, Carl Quintanilla reveals how products reach Oprah, the people behind the brands she highlights; and just how successful she makes them. See the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on “The Oprah Winfrey Show.”

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