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Watch Heavyweights online: Episode 4 Where's the Beef? Taco Bell, Subway and KFC

In the ultra-competitive fast-food world, burgers have dominated since the beginning but some have tried to buckthe trend by enticing the non-burger eater. Whether it's Taco Bell thinking outside the bun, Subway offering diners the option to eat fresh, or KFC claiming finger-lickin' as their mantra, these three heavyweights have taken on a new kind of fast food battle.

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