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Watch Heavyweights online: Episode 1 Cola Wars: Coke and Pepsi

This episode explores the long standing battle for cola supremacy between everyone's favorites - Coke and Pepsi. From their beginnings as "medicinal beverages" to their divergent branding and marketing campaigns (Pepsi used famous celebrities while Coke opted for creating new faces Santa Claus, Max Headroom, etc.) to the Pepsi Challenge and the height of the Cola Wars in the 1980's.

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