How reality TV and easy credit made celebrity and luxury goods accessible to the public.
The second of three films exploring what it was like to live through the last decade, and the surprising, often hidden connections which are shaping the 21st century.
As Britain entered the new century, society seemed to be shaken up. Fame and glamour appeared to be within reach of us all. Reality TV made it possible for ordinary people to become celebrities. Easy credit fuelled a shopping binge where everyone felt entitled to top fashions and luxury goods. Politicians felt obliged to speak the language of popular culture. Had we really created a more equal Britain?
We also learn how chavs and WAGs changed the way we look, why 'bagonomics' made handbags fashion essentials, what your postcode reveals about you and how Jade Goody paved the way for David Cameron.
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Ready to Watch History of Now The Story of the Noughties, Season 1, Episode 2?