"Easter wouldn't be Easter without chocolate," says Willie. "We eat more chocolate at Easter than at any time of the year."
But it's not the amount of chocolate we eat that Willie's worried about, it's the quality.
In fact, according to Willie, most of our favourite chocs don't even deserve to be called chocolate. "It's confectionary," Willie explains, "it's sugar and vegetable fat with a thin coating of chocolate."
The cacao maverick is on a mission to create a proper bar and introduce the confectionary guzzling Brits to the true taste of chocolate. If that wasn't enough, he's even got the ultimate incentive - Willie believes that his chocolate will actually burn fat. Will the men in white coats agree?
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