The Donald presents the next task to the candidates: promote a new razor by getting New Yorkers to send text messages to a phone number. Under the supervision of Bill Rancic and newcomer Ivanka Trump, Trump's daughter, Synergy Corporation fumbles with any sense of advertising scheme, and when it comes to location, they pick an unpopulated area that not many people go to. Gold Rush, however, does quite well despite struggling with leader Lee, who is whipped into shape by Lenny. In the end, Gold Rush trumps Sunergy, and in the boardroom, Project Manager Pepi, as well as the rest of the team, blames the loss on the obnoxiously different Brent. Pepi brings Brent, Stacy, and Michael back into the boardroom, but ultimately, the boss decides to keep Brent around for another week and fires both Stacy and Pepi.
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