In the first show of the series the luxury tourists include PR events manager Louise and her best friend Natalie - both of whom love to splash their cash at five-star resorts.
Two fellow big spenders are their friends 20-year-old graduate Dan and 23-year-old actress Alex.
The group are hijacked by Bella and Omar, who want to show them the real Gambia. The group spends the next week living in basic accommodation and are put to work in the local tourism industry.
After much screaming and crying over spiders, dead fish and their modest living conditions, they realise what they have been missing by never leaving their luxury resorts.
But will it be enough to change their holiday habits for good? Or will the lure of luxury prove too much to resist?
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