Evan Davis uncovers the inside stories of mistakes that triggered some of the business world’s most spectacular falls from grace. With top British business leaders including Sir Martin Sorrell, Sir Richard Branson and Sir Gerry Robinson, Evan analyses deals that spelled disaster, and projects that backfired. Executives reveal what it was like to be at the heart of corporate calamities such as Sir Freddie Laker’s audacious but ill-fated bid to take on the big airlines; boo.com, the sportswear website that became the archetypal dotcom disaster; and one of the biggest business blunders of all time - the Royal Bank of Scotland’s takeover of Dutch bank ABN-AMRO. From each extraordinary error, Evan distils a vital strategic lesson, offering his essential guide to what not to do in business.
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