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Watch Holiday Showdown online: Episode 1 Shell Island vs Florence

Tonight, what happens when a family of extreme campers is put together with a family who love the sophisticated art and culture of Florence in Italy? Sparks fly with hilarious and surprising consequences as the two families attempt to persuade each other that their holiday is the best. The Townsend family from Solihull in the West Midlands take an extreme approach to their camping on remote Shell Island, off the coast of North Wales. Theres warehouse supervisor Craig (43), Tracey (39) and their two children Katie (14) and Samantha (7). They believe in a back to-basics camping regime where they use only one toothbrush, theres no toilet (One toilet roll is quite enough its four sheets per pooh), they dont wash, and they forbid the use of watches because on holiday time is irrelevant. Theyll be subjecting the luxury-loving Cox family to their extraordinary holiday. Living just 3 miles from Prince Charles home in Gloucestershire, theres art-shop-owner Denis (44), Isabelle (54), Helena (12), Charles (11) and Henry (8). They love five-star hotels and maximum comfort. The Coxs believe that education and culture are vitally important (Ignorance is free, education is expensive) and Denis in particular loves the Renaissance wonders of Florence.

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