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Watch The Bottom Line online: Episode 7 Episode 7

Evan and a panel of top guests from the worlds of online retail, investment and utilities examine how young upstart companies can outsmart their well-established incumbent opponents, and how those opponents can defend themselves. The panel also discuss company names. What makes a good one? And why the business obsession with changing them? Evan is joined in the studio by Katherine Garrett-Cox, Chief Executive of FTSE100 Alliance Trust, an investment trust; Brent Hoberman, serial internet entrepreneur and founder of web-based furniture company; Phil Bentley, Managing Director of utility company British Gas.

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