David Jason tells the story of how film sold the car before television changed everything, in a documentary which explores the way early 20th century film makers used sex appeal, the might of manufacturing and lifestyle change to encourage us to buy their product. It charts the growth in sales of the car as well as the downside of increased road deaths and how advertisers responded to this by emphasising safety features of their new vehicles.
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Ready to Watch Nation on Film, Season 1, Episode 7?