Saatchi's six chosen artists are commissioned to produce large-scale pieces of art for the seaside resort of Hastings. They have two weeks and a limited budget to create work that appeals to the general public. For avant-garde contemporary artists this poses a considerable challenge. As they conceive and create their work, the artists receive advice and criticism from controversial Turner Prize-winning artist Martin Creed and art writer Matthew Collings. When their work is constructed on the seafront in Hastings, the artists come face-to-face with the public and have the pleasure of discovering what they think. The final judgment on the artists' success or failure is down to Charles Saatchi and his panel of advisors.
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