Born salesman Josh T. Ryan is always in full-on pitch mode, and for every gun sold by this expert gunslinger at this family-owned store, there's a fascinating story and a fascinating buyer. LOCK 'N LOAD doesn't take sides or argue a political perspective. Instead, viewers on both sides of the gun debate will be able to watch Ryan, a born salesman, wield his patented quick-draw humor and inherent likeability in each exchange, making jokes and big-ticket deals over the blasts echoing from the firing range down below.
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